Strategic Coach Resources

Use your selling skills in an unconventional way to reach a new level of success.

In the previous article, we talked about the importance of creating structures in your business that support the kind of life you want. These structures allow you to maximize your freedom in three areas — time, money, and relationships. In that article, we focused on the first of these — time — and talked about how to shape your business so that you can work less, earn more money, and have time in your life for everything you want to do outside your business. Now let’s focus on money — specifically, your freedom to make as much money as you want, limited only by your ability to create value for others.

Using selling skills unconventionally.

Most entrepreneurs are good at selling. Yet, they often get stuck at a certain income level despite the fact that no one else is dictating how much they earn. They hit a ceiling and can’t seem to get past it. They increasingly find themselves spending their time dealing with growing complexity and frustration instead of generating more revenue.

Breaking through this ceiling takes a slight shift in thinking. This shift lets you use the skills you already have to solve the issues of running a growing business so you can get back to doing what creates your best results. In other words, you can use selling to get more time to spend selling.

The Three Sales.

The conventional type of sale — what we call “The Money Sale” — is the exchange that happens between you and your clients and customers. But money is just one of three important ingredients of growth that your sales skills can help you obtain. There are two other kinds of sales that are equally important — in fact, they are essential to making more money sales possible. These are what we call “The Freedom Sale” and “The Capability Sale.” The reason these two are less recognized is that they happen inside your organization rather than in the conventional sales environment of the marketplace.

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