Commoditization
Resources For A Head-Start
The Strategic Coach Program provides you with a solid foundation to successfully begin the process of transforming your business from one that sells products and services to one that sells your unique wisdom. However, if you’d like an introduction to these concepts right away, these resources can help:
The D.O.S. Conversation
A kit that will give you everything you need to start using a simple, yet powerful new method to maximize value creation and build long-term mutually beneficial relationships with all your clients, customers, and prospects.
Creative Destruction®
A quarterly subscription series for financial advisors that provides strategies and examples to help advisors escape from the negative effects of commoditization, increased regulation, and litigation in their industry by packaging and selling their wisdom.