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How To Make Your Own Luck

Episode XXX
October 04, 2022

https://cdn.buttercms.com/YQUkgzTlQN2wfHxczwtw

Hosted By

Dan Sullivan, Co-Founder of Strategic Coach® Dan Sullivan
Steve Krein Steve Krein

Every entrepreneur has something to offer clients, but most of them attempt to make convincing arguments rather than compelling offers. In this episode, Dan Sullivan and Steve Krein explain the differences between the two approaches, how you can make compelling offers to your customers and clients, and why you need to do so if you want to sell your solutions.

Show Notes:

Lots of turmoil: A lot of the turmoil that entrepreneurs go through makes up the length of time before they can get to a sale.

Trained to argue: Entrepreneurs trying to make a sale have been trained by their industry to argue against the way things are done and argue against competitors.

Further up: The school system teaches students that the more convincing you are with your arguments, the further up you're going to go in the academic world.

Matches their thinking: A compelling offer is when your client has been exploring something, they don’t have a solution, and you come in with something that exactly matches their thinking.

Betting on it: An investment is a bet that something is going to be better than what’s out there.

Not about competitors: When making a compelling offer, you don’t talk about what your competitors are doing, but about the difficulty the client is facing in getting something they really want.

Customer says so: Innovations have value if the customer says so.

Without any appreciation: The vast majority of entrepreneurs are creative without having any appreciation of what they've created.

Resources:

The Profitability Packager

The Impact Filter

Who Do You Want To Be A Hero To? By Dan Sullivan

Unique Ability®

The Wealth of Nations by Adam Smith

The Theory of Moral Sentiments by Adam Smith

Episode Transcript

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