A message from Babs and Dan

“We have a special magic here at Strategic Coach that comes from all of us being on the same page and sharing the same core values.

Looking back over all the changes, breakthroughs, and growth we’ve experienced at Strategic Coach, our team continues to come together and prove themselves to be incredibly experienced, wise, and tough.

These traits, along with our four core values, are the exact ingredients needed to create a magic formula—one that has contributed to our success and growth over the past 30 years.”

Babs Smith & Dan Sullivan, Co-Founders

The Four Core Values Of Our “Magic Formula”

Positive & Collaborative Teamwork
At Strategic Coach, we’ve cultivated an environment of collaboration, respect, and positivity that enhances each individual’s Unique Ability®.

Alert, Curious, Responsive, & Resourceful
Every opportunity is approached with these four traits to maximize our impact.

Growth & Results
At every turn, we align with and focus on the individual and team goals that most support the company’s growth and the results of our entrepreneurs.

Excellent First-Class Experiences
No matter what we do, we aim for excellence in creating professional, first-class experiences that continually produce “wow” moments within our team and for our clients.

Our Team

About The Coach Crew

From just 3 employees in 1989 …

… to 100+ today!

Strategic Coach is a unique, fulfilling work environment where you can learn and grow.

What’s one thing you’ve done every year for 15, 20, or 30 years? For many of our team members, it’s work at Strategic Coach!

Our company is more than a place to grow or get a paycheck—it’s where you can pursue your highest quality of life.

We strive to offer our teams bigger and better challenges, opportunities, rewards, and appreciation (like paid volunteer time, flex hours, 6+ weeks off, free learning opportunities, and more!).

Our team members love working at Strategic Coach so much that …

… almost 50% of our team members have been with us for over 10 years! (and 20% have been here for 20!).

Team Member Spotlight

“I am deeply grateful to be part of this organization that continually supports my personal growth and also allows me the opportunity to have a powerful impact on the lives of others.

When I first started at Coach, I really thought it was too good to be true. Now that I’ve been here over a decade and can truly see the difference we’re making in the world, I just want to share it with as many people as I can.”

Matt Yonke, Strategic Coach Team Member since 2008